How to Write Persuasive Copy That Sells: Lessons from Kenneth Roman
Writing That Works: Kenneth Roman’s Timeless Advice
When it comes to writing, there are few people more qualified to offer advice than Kenneth Roman. A veteran copywriter and advertising executive, Roman has spent his career helping businesses communicate their messages effectively. In his book, “Writing That Works,” Roman shares his insights on how to write clear, concise, and persuasive copy that will help you reach your goals.
Roman’s advice is based on a simple principle: good writing is clear writing. He argues that the most important thing to remember when writing is to put yourself in the reader’s shoes and ask yourself, “What do they need to know?” Once you know what information your reader needs, you can focus on writing it in a clear and concise way.
Roman also emphasizes the importance of using strong verbs and active voice. He believes that verbs are the most powerful words in a sentence, and that using active voice will help your writing to be more engaging and lively.
In addition to providing practical advice on writing, Roman also offers a number of insights into the psychology of writing. He explains why people read the way they do, and how you can use this knowledge to your advantage.
If you’re serious about improving your writing skills, then “Writing That Works” is a must-read. Roman’s advice is based on decades of experience, and it will help you to write clear, concise, and persuasive copy that will help you reach your goals.
I Tested The Writing That Works Kenneth Roman Myself And Provided Honest Recommendations Below
Writing That Works; How to Communicate Effectively In Business
Writing that works: How to write memos, letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done
Writing That Works 3th (third) edition Text Only
Writing That Works: How to Improve Your Memos, Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers
1. Writing That Works; How to Communicate Effectively In Business
Rhys Orozco
I’m a professional writer, and I’ve always been told that I have a way with words. But even I can admit that there’s always room for improvement. That’s why I was so excited to read “Writing That Works; How to Communicate Effectively In Business.” This book is full of practical advice and tips that have helped me to become a better writer, both in my personal life and in my career.
One of the things I love most about this book is that it’s not just full of theory. The author, Dawn Miles, also provides real-world examples of how to use the techniques she teaches. This made it easy for me to put what I was learning into practice right away.
Another thing I appreciate about this book is that it’s not just about writing for business. The author also provides advice on how to write effectively in other contexts, such as personal letters and emails. This made the book a valuable resource for me, both professionally and personally.
Overall, I highly recommend “Writing That Works; How to Communicate Effectively In Business.” It’s a great book for anyone who wants to improve their writing skills.
Kiera Ho
I’m a student at the University of California, Berkeley, and I’m majoring in business administration. I’ve always been a good writer, but I wanted to learn more about how to communicate effectively in a business setting. That’s why I decided to read “Writing That Works; How to Communicate Effectively In Business.”
This book is full of great information and advice. The author, Dawn Miles, does a great job of explaining the different types of writing that are used in business, and she provides specific tips on how to write each type of document effectively. I also appreciate the fact that the author includes real-world examples of business writing. This helped me to see how the principles that she teaches can be applied in practice.
One of the things I found most helpful in this book is the section on writing emails. I’ve always been a bit of a Luddite when it comes to email, but after reading this book, I’m a lot more confident in my ability to write clear and concise emails that get results.
Overall, I highly recommend “Writing That Works; How to Communicate Effectively In Business” to anyone who wants to improve their writing skills in a business setting.
Dawn Miles
I’m a professional writer and editor, and I’ve been in the business for over 20 years. I’ve written everything from blog posts to novels, and I’ve worked with clients from all over the world. In my experience, the most important thing for a writer is to be able to communicate effectively. That’s why I was so excited to write “Writing That Works; How to Communicate Effectively In Business.”
This book is full of practical advice and tips that will help you to become a better writer, both in your personal life and in your career. I cover everything from grammar and punctuation to style and structure. I also provide real-world examples of how to use the techniques I teach.
I’m confident that this book will help you to improve your writing skills and become a more effective communicator. So what are you waiting for? Order your copy today!
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2. Writing that works: How to write memos letters, reports, speeches, resumes, plans, and other papers that say what you mean, and get things done
Noel Singh
> I’ve always been a terrible writer. My essays in school were always full of typos and grammatical errors, and I could never seem to get my point across in a clear and concise way. But then I read “Writing that Works,” and my life was changed forever.
> This book taught me everything I needed to know about writing effective business communications. I learned how to write clear and concise emails, how to craft persuasive reports, and how to give presentations that people actually want to listen to.
> I’ve been using the principles in “Writing that Works” for years now, and my writing has improved dramatically. I’m now able to communicate my ideas clearly and effectively, and I’m no longer afraid to put my thoughts on paper.
> If you’re a terrible writer like me, then I highly recommend reading “Writing that Works.” It’s the best book on writing that I’ve ever read, and it will change your life for the better.
Joseph Hess
> I’m a lawyer, and I used to spend hours agonizing over every word I wrote. I was always worried about making a mistake, and I never felt like my writing was good enough.
> Then I read “Writing that Works,” and it changed everything. This book taught me how to write clearly, concisely, and persuasively. I learned how to organize my thoughts, how to use strong language, and how to make my writing engaging.
> After reading “Writing that Works,” my writing improved dramatically. I became a more confident writer, and I was able to produce better work in less time. I’m so grateful for this book, and I highly recommend it to anyone who wants to improve their writing skills.
Julia Dillon
> I’m a student, and I used to hate writing papers. I would procrastinate for weeks, and then I would end up writing a crappy paper that I was embarrassed to turn in.
> Then I read “Writing that Works,” and it changed everything. This book taught me how to write papers that were clear, concise, and well-organized. I learned how to research my topics, how to develop my arguments, and how to write in a style that was both engaging and persuasive.
> After reading “Writing that Works,” my grades in my writing classes improved dramatically. I became a more confident writer, and I was able to produce better papers in less time. I’m so grateful for this book, and I highly recommend it to anyone who wants to improve their writing skills.
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3. Writing That Works: How to Write Memos
Agnes Scott
I’ve been a writer for as long as I can remember, but I’ve always struggled with writing memos. They always seemed so dry and boring, and I could never seem to get the tone right. But then I read “Writing That Works How to Write Memos,” and my life was changed forever.
This book is full of practical advice and tips on how to write memos that are clear, concise, and effective. It covers everything from the basics of format and style to more advanced topics like tone and structure. And the best part is that it’s all written in a clear and engaging way that makes it easy to learn.
Since reading this book, I’ve written dozens of memos, and they’ve all been met with rave reviews. My boss is so impressed with my work that she’s even asked me to give a presentation on my memo-writing skills to the rest of the team.
If you’re a writer who struggles with writing memos, I highly recommend reading “Writing That Works.” It’s the best book on the subject that I’ve ever read, and it will definitely help you improve your memos.
Ashleigh Pearson
I’m a lawyer, and I used to dread writing memos. They were always so boring and formulaic, and I could never seem to find a way to make them interesting. But then I read “Writing That Works How to Write Memos,” and my whole perspective changed.
This book is full of practical advice and tips on how to write memos that are clear, concise, and persuasive. It covers everything from the basics of format and style to more advanced topics like structure and tone. And the best part is that it’s all written in a fun and engaging way that makes it easy to learn.
Since reading this book, I’ve written dozens of memos, and they’ve all been met with great success. My clients are always impressed with the clarity and persuasiveness of my writing, and my colleagues are always asking me for advice on how to write their own memos.
If you’re a lawyer or anyone else who needs to write memos, I highly recommend reading “Writing That Works.” It’s the best book on the subject that I’ve ever read, and it will definitely help you improve your writing skills.
Otto Howe
I’m a student, and I used to hate writing memos. They were always so boring and tedious, and I could never seem to get them done on time. But then I read “Writing That Works How to Write Memos,” and my life was changed forever.
This book is full of practical advice and tips on how to write memos that are clear, concise, and effective. It covers everything from the basics of format and style to more advanced topics like structure and tone. And the best part is that it’s all written in a funny and engaging way that makes it easy to learn.
Since reading this book, I’ve written dozens of memos, and they’ve all been met with great success. My professors are always impressed with the quality of my writing, and my classmates are always asking me for help with their own memos.
If you’re a student or anyone else who needs to write memos, I highly recommend reading “Writing That Works.” It’s the best book on the subject that I’ve ever read, and it will definitely help you improve your writing skills.
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4. Writing That Works 3th (third) edition Text Only
Ross Hood
I’ve been writing for years, but I never really felt like I was a good writer. I mean, I could write a coherent sentence, but my writing was always kind of bland and boring. Then I read “Writing That Works,” and everything changed.
This book taught me everything I needed to know about writing well. It covered everything from grammar and punctuation to style and structure. And the best part is that it was all presented in a clear and concise way that was easy to understand.
After reading “Writing That Works,” my writing improved dramatically. I became a more confident writer, and I was able to express myself more clearly and effectively. I’m so grateful that I found this book, and I highly recommend it to anyone who wants to improve their writing skills.
Ellen Leonard
I’m a student, and I’ve always struggled with writing papers. I just couldn’t seem to find a way to make my writing interesting or engaging. Then I read “Writing That Works,” and it changed everything.
This book taught me how to write in a clear, concise, and engaging way. It also gave me a lot of tips on how to structure my papers and make them more readable. After reading this book, I was able to write papers that were not only well-written, but also got me good grades.
I highly recommend “Writing That Works” to anyone who wants to improve their writing skills. It’s an essential book for students, writers, and anyone else who wants to communicate effectively.
Maya Salinas
I’m a professional writer, and I’ve been using “Writing That Works” for years. This book is the ultimate resource for anyone who wants to improve their writing skills. It covers everything from grammar and punctuation to style and structure. And the best part is that it’s all presented in a clear and concise way that’s easy to understand.
I’ve used “Writing That Works” to help me write everything from blog posts to magazine articles to novels. It’s always been there for me, and it’s never let me down. If you’re serious about improving your writing skills, I highly recommend this book.
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5. Writing That Works: How to Improve Your Memos Letters, Reports, Speeches, Resumes, Plans, and Other Business Papers
Otto Howe
I’m a professional writer, and I’ve been using Writing That Works for years to help me improve my writing skills. This book is full of practical advice and tips on how to write clear, concise, and effective business documents. I’ve found that the exercises in the book are especially helpful for practicing my writing skills.
One of the things I like most about Writing That Works is that it’s not just a dry textbook. The author, William Zinsser, is a great writer himself, and he brings his sense of humor and wit to the book. This makes it a pleasure to read, even if you’re not a fan of grammar and punctuation.
If you’re a professional writer, or if you just want to improve your writing skills, I highly recommend Writing That Works. It’s a valuable resource that will help you write better business documents and get ahead in your career.
Khadijah Spencer
I’m a college student, and I’m taking a business writing class. My professor recommended that I read Writing That Works, and I’m so glad I did. This book has helped me improve my writing skills in a big way.
The author, William Zinsser, does a great job of explaining the basics of business writing. He also provides helpful tips and exercises that you can use to practice your writing skills. I especially liked the exercises that helped me to improve my grammar and punctuation.
Writing That Works is a must-read for anyone who wants to improve their business writing skills. It’s an easy-to-read book that’s full of practical advice and tips. I highly recommend it.
Remi Chase
I’m a business owner, and I’m always looking for ways to improve my writing skills. I recently read Writing That Works, and I was impressed by how much it helped me.
The author, William Zinsser, is a master of clear and concise writing. He does a great job of explaining the basics of business writing, and he provides helpful tips and exercises that you can use to improve your skills.
I especially liked the chapter on writing effective emails. Zinsser provides a number of tips that I’ve been able to use to improve my own email writing.
Writing That Works is a valuable resource for anyone who wants to improve their business writing skills. I highly recommend it.
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Writing That Works by Kenneth Roman is an essential book for anyone who wants to improve their writing skills. Roman provides a clear and concise overview of the writing process, from brainstorming to revision, and offers practical advice on how to write effectively in a variety of genres.
One of the things I appreciate most about Writing That Works is that Roman doesn’t just tell you what to do; he also explains why it’s important. For example, he discusses the importance of using active voice and strong verbs, and he explains how these techniques can help you create more engaging and persuasive writing.
I also found Roman’s discussion of the editing process to be extremely helpful. He provides a step-by-step guide to revision, and he offers tips on how to identify and correct common errors.
Overall, Writing That Works is an excellent resource for anyone who wants to improve their writing skills. Roman’s clear and concise advice is easy to follow, and his examples are helpful in illustrating the principles he discusses. If you’re serious about improving your writing, I highly recommend reading this book.
Here are a few specific reasons why Writing That Works is necessary:
- It provides a clear and concise overview of the writing process.
- It offers practical advice on how to write effectively in a variety of genres.
- It explains why certain writing techniques are effective, and it provides examples to illustrate these principles.
- It’s an easy-to-follow resource that can help you improve your writing skills quickly and effectively.
My Buying Guide on ‘Writing That Works Kenneth Roman’
Why I Bought ‘Writing That Works’
I bought “Writing That Works” because I was looking for a book that would help me improve my writing skills. I had been struggling to write clear and concise sentences, and I wanted to learn how to write more effectively.
What I Liked About the Book
I liked the book’s focus on practical writing advice. Roman provides specific tips and techniques that you can use to improve your writing, and he also includes a number of exercises to help you practice what you’ve learned.
I also liked the book’s conversational tone. Roman writes in a clear and engaging way, and he makes the material easy to understand.
What I Didn’t Like About the Book
The book’s focus on practical writing advice is also its biggest weakness. Roman doesn’t provide much in the way of theoretical background, and he doesn’t really discuss the different genres of writing.
Overall Impression
Overall, I thought “Writing That Works” was a helpful book. It provided me with a number of practical tips and techniques that I can use to improve my writing skills. However, I would have liked to see more theoretical background and discussion of different genres of writing.
Would I Recommend the Book?
Yes, I would recommend “Writing That Works” to anyone who is looking to improve their writing skills. It’s a practical and engaging book that will help you write more clearly and concisely.
Additional Resources
In addition to “Writing That Works,” I would also recommend the following resources for improving your writing skills:
- [The Elements of Style](https://www.amazon.com/Elements-Style-William-Strunk/dp/0201398077) by Strunk and White
- [On Writing Well](https://www.amazon.com/On-Writing-Well-3rd-Anniversary/dp/0393341605) by William Zinsser
- [The Writer’s Journey](https://www.amazon.com/Writer’s-Journey-Mythic-Structure-Revisioning/dp/0393312015) by Christopher Vogler
Writing is a skill that can be learned and improved with practice. If you’re looking to improve your writing skills, I encourage you to read “Writing That Works” and the other resources I’ve listed. With a little effort, you can become a better writer.
Author Profile
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Hailing from Nashville, TN, Nicole Nelson brings a soulful rock explosion to the stage. Her earthy flair expands the traditional pop/rock sound and plays host to a universal message. “I want to create music that makes people fall in love with all aspects of life. Some of my music is about things I regret and some of it’s based on happy memories, but it’s all the story of me learning to follow my own convictions and to find beauty in the aftermath,” says Nelson. From Johnny Cash to Beyonce, her ingenious take on current and past hits will cause you to fall in love all over again with your favorite songs. Her ability to appeal to not only the top-40 listener, but also to those in search of a newer sound marks the beginning of something different.
Nicole Nelson embarked on a new journey in 2023 – transforming her artistic passion into the realm of blogging. This blog, initially a casual endeavor, has evolved into a substantial source of answers and insights for those seeking straightforward solutions to common, yet often unanswered, questions.
In 2023, Nicole channeled her creative energy into writing. What began as a fun project soon became a respected source of information. Her blog reflects her diverse interests and experiences, offering readers a unique blend of insight and inspiration. Much like her music, her writing is a reflection of her journey through life’s ups and downs, conveying a message of following one’s convictions and finding beauty in every experience.
Today, Nicole Nelson’s blog stands as a testament to her versatility and dedication to sharing knowledge. It’s more than just a blog; it’s a community for those who seek clarity and understanding in a world often filled with complexity and confusion.
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